Make this logo your Desktop Wallpaper!  Click on this image, then right-click on the big image that appears and select “Set as Background” from the context menu.  Need one with a black background?  Click here and follow the same procedure. 

Download Logos | Suggested Uses | Info for Printing Companies

Rely on a Realtor^® Campaign

The ECAR Public Relations Committee is asking every ECAR member to participate in the Rely on a Realtor^® campaign and help promote Realtors throughout the community.  The slogan is simple, but powerful.  The message tells the public that Realtors are knowledgeable, professional real estate practitioners who can be relied upon to handle all the details and leave the buyer and seller with fewer headaches.

The campaign begins with the slogan, but it doesn’t stop there.  A new Rely on a Realtor^® logo has been developed to help consumers better associate the slogan with ECAR.  The public will recognize the ECAR logo and focus on the four powerful words that make up the slogan.  Please participate in the campaign and help get the word out!

Rely on a Realtor^® Slogan

The slogan Rely on a Realtor^® is not new to ECAR.  ECAR first used the phrase in a thirty- and sixty-second radio commercial in 2006.  Now, with the help of a special logo, the slogan can be spread far and wide with the help of ECAR members.  Put the slogan on signs; tag it to email and voicemail messages; use it anywhere and everywhere to get the message out to the public!

Rely on a Realtor^® Logo

The Rely on a Realtor^® logo uses the familiar ECAR brand as a basis for this important message.  Use the logo in advertising, websites, promotional items, and anywhere else it will be seen!

White Background	Black Background
Very Small	Very Small
Small	Small
Medium	Medium
Large	Large
Supersized	Supersized

To download a logo, right-click the name of the desired size/background and select “Save Target As…” from the context menu.

Two-color logos in EPS format – best for materials printed by a printing company or in desktop publishing documents.

White Background	Black Background
Very Small	Very Small
Small	Small
Medium	Medium
Large	Large
Supersized	Supersized

To download a logo, right-click the name of the desired size/background and select “Save Target As…” from the context menu.

One-color logos in EPS format – best for one-color materials printed by a printing company.

White Background	Black Background
Very Small	Very Small
Small	Small
Medium	Medium
Large	Large
Supersized	Supersized

To download a logo, right-click the name of the desired size/background and select “Save Target As…” from the context menu.

Here is some additional information about the different size, format, and color choices:

Logo Sizes

Select a size based on the intended use.  Below is a summary of the different file sizes and some guidelines for possible uses (the numbers in parentheses represent the resolution or pixel size of the image). 

Very Small Logo (94 x 94) – This is the smallest logo available. It has the least detail but also uses the least amount of real estate (so to speak).  Logos this size are good to use on business cards, email signatures, small promotional items (pens), and envelopes.

Small Logo (168 x 168) – This logo size offers a little more detail, but is still small enough to compliment other printed or displayed information.  Use this size for web sites, flyers, buttons, printed MLS reports, calendars, and letterhead.

Medium Logo (374 x 374) – Use the medium-sized logo for larger promotional items (such as caps and mugs), bumper stickers, newspaper advertising, and in prominent website locations.  This is the smallest size that provides complete logo detail.

Large Logo (658 x 658)

Supersized Logo (1160 x 1160) – The large and super-sized logos will be the best logos to use for printed banners, posters, desktop backgrounds, screen savers, full-screen web advertising, and other large print or display pieces.

Logo File Formats

There are basically two image formats available.  Use the JPEG/JPG format when the logo will be displayed on the computer or in documents where the logo will not need to be resized to any great extent.  Use the EPS format for pieces printed professionally or in desktop publishing programs such as Microsoft Publisher.

Logo Colors

Each logo is available in both a one-color and two-color format.  The two-color format uses green (PMS 356) for the ECAR logo and lettering, and gold (PMS 398) for the circular borders.  The one-color format uses green for the circular borders. 

Logos are also available with white backgrounds and black background.  A black background is helpful if the logo will be used on an item that is not white because the black can be made transparent.  This will make the logo circular in appearance instead of square.

Using a Professional Printing Service

Professional printers typically use fewer colors than the sixteen million or so that a computer uses.  Printers use the Pantone Matching System (PMS), and printers will want to know which PMS colors to use.  The Pantone colors used in the Rely on a Realtor^® are PMS 356 and PMS 398.

Printers also prefer specific image formats, so all of the logos are available in an EPS format, which should be acceptable to most printers.