This course will explore methods agents and brokers can use to learn
about incoming and outgoing international investments, identify
opportunities these markets provide, and acquire the knowledge and
skills needed to build their international business.
Objectives
: After taking this class students will be able to:
•
Describe and categorize international customers
•
Understand their personal strengths and suitability for a market
•
Identify target markets within their own
community and in other areas
•
Define the skill set needed to work successfully in the international market
•
Identify both local and international marketing resources
•
Prepare a marketing plan aimed at acquiring international customers